“The audience was one living, breathing organism. There were no boundaries. There were naked people, high people, straight people, and every kind of people in between. It was a very cool crowd” -Rob Kennedy, Woodstock Attendee Apparently, there were also monkeys! 🐒 Photo courtesy of Getty Images.

Peace And Love

“…That this many young people could assemble so peaceably and with such good humor in a mile-square area… speaks volumes about their dedication to the ideal of respect for the dignity of the individual…” -THE BOSTON GLOBE Spreading #PeaceAndLove was the purpose of Woodstock. The attendees and the artists performing stood together to fight for the counterculture movement.

Woodstocks Michael Lang – He will be missed

We are deeply saddened by the death of our partner Michael Lang. He was a producer, father, environmentalist, friend, husband and most of all, one-of-a-kind dreamer whose mark on the world is undeniable. He will be missed.

Courier Journal – ‘No idea what to expect.’ Louisville women remember Woodstock 50 years later

As they listened to Ravi Shankar play his sitar on stage, a pair of University of Kentucky co-eds fell asleep in a field under the August night sky. The year was 1969, and it was Friday, Aug. 15, the first of three days of what would become the most iconic music festival of all time — The Woodstock Music and Art Fair.  With the golden anniversary of Woodstock on the horizon, Louisville natives Karen Knight-Wilburn and Nancy Brown — who were 19 years old in the summer of ’69 — recount their experiences during that weekend 50 years ago. ‘We had no idea what to expect’ The friends had spent the summer working at a motel in Cape Cod and had noticed a poster in a store window advertising a three-day music festivalRead more »


Woodstock is committed to living by its principles- we believe in universal human rights, ethical business practices, unfettered creative expression, free trade, the loving care of our planet, the power of the individual to make a difference, and the overwhelming impact of communities to act as agents of peaceful change.

Three of the original founders John Roberts, Joel Rosenman, Michael Lang and their families formed Woodstock Ventures to create events and develop projects which are consistent with Woodstock's values. Woodstock Ventures supports causes and organization we believe in. To submit your organization for consideration please contact us.

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