Woodstock is more than a moment in time.
It is about a way of being in the world.

The Woodstock Community

In 1969, a monumental music festival changed our world. More than half a million people came together - united in a message of peace, openness and cultural expression – and demonstrated how a generation could be heard. Today, Woodstock lives on. The original producers of the historic festival continue to carry forward the Woodstock ethos by identifying social, environmental and political causes, organizing communities around them, developing products for those communities, and encouraging creative expression.

The promise to our community

Woodstock is committed to living by its principles – we believe in universal human rights, ethical business practices, unfettered creative expression, free trade, the loving care of our planet, the power of the individual to make a difference, and the overwhelming impact of communities to act as agents of peaceful change.

And that means that anything with the Woodstock name on it embodies those principles.